Welcome to Optimizely
The world’s leading platform for content management, experimentation, and personalization — helping brands create, test, and deliver exceptional digital experiences.
9,000+
Brands worldwide
1M+
Experiments run
100+
Countries served
#1
DXP on G2
Everything your team needs to deliver winning experiences
Optimizely brings together content management, experimentation, personalization, and AI in a single composable platform — so your marketing and product teams can move fast and make every decision count.
Explore the platform
A composable suite built for modern marketing and development teams.
Content Management
A headless SaaS CMS with Visual Builder — create and publish pages without code.
Experimentation
A/B testing and feature flagging powered by Stats Engine — make every decision data-driven.
Opal AI
Native AI embedded across every product — generate content, build pages, and automate workflows.
Ready to get started?
Join thousands of brands using Optimizely to create faster, experiment with confidence, and deliver personalized experiences at scale.